Selling Change to the Team

Isn’t it amazing how we can use a simple phrase that would actually lead to our undoing – making it difficult, if not impossible, to actually achieve what we intend.

If your approach is to “sell” the idea of change to the team they will see right through you. The change becomes more about what you want; change is being imposed; those whose co-operation you seek will react with the smile that says “yes boss, no chance”. And that’s the best you can hope for – the more recalcitrant ones will actively work against you.
Change needs to be managed, people need to be understood and involved.

I well remember a reorganisation at Woolworth’s when a manager, I regarded as a fool, was appointed as my boss. He took the trouble to have a face to face chat with me. He allowed me to express my fears and concerns. He listened to me and sought to find ways in which we could work together. It worked. Not only did we develop a fruitful, purposeful relationship – we became firm friends and still are – some 30 years later. He even acted on some of my advice to downplay some of his traits that led people like me to dismiss him as fool!

If you think a change is needed quickly, take time out to assess whether the drivers are really that urgent. We can be so go-minded that we can overlook this simple check. Consider would a more relaxed time-frame still achieve your objectives? Would taking a little more time to consult and truly involve those affected make your decision more acceptable? Would the ideas and discussions allow you to improve the quality of the change?

As a senior manager you probably relish change and thrive on it. Be aware that the chief insecurity of most staff is change itself. Their first reaction will be to feel threatened.

Remember, like grief, there is a series of stages that people go through before they become accepting of change. From suspicion, through curiosity, to visualisation, acceptance and finally commitment, your team members need to be allowed the time, and your time, to explore, understand and respond.

Stuart Sawle              http://www.sysop.co.uk

One thought on “Selling Change to the Team

  1. Hi Stuart,

    In a project management context, I think it’s easy to sell the idea of a change to the team the first time. But the more you have changes, then the less the team would be inclined to accept the idea – eventually everyone on your team will become frustrated.

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